Marketing Manager – Boutique Reservations Office - Cape town | LB

Marketing Manager – Boutique Reservations Office

Location: Cape Town (Hybrid)

Salary: R45,000 – R55,000 per month (Negotiable, DOE)

Kendrick Recruitment is seeking a dynamic Marketing Manager to join a boutique reservations office specialising in luxury hospitality and lodges. This role offers the opportunity to lead international marketing initiatives, drive digital growth, and shape brand presence in the global travel industry.

Key Responsibilities

Marketing Strategy

Develop and execute marketing strategy aligned with revenue targets

Identify growth opportunities across international markets

Manage and optimise the annual marketing budget

Analyse market trends, competitor positioning, and customer behaviour

Digital Marketing & Lead Generation

Drive lead generation across paid media, SEO, and digital campaigns

Oversee performance marketing including Google Ads and Meta advertising

Optimise campaigns for cost per lead, lead quality, and ROI

Improve website conversion performance and landing pages

Organic Growth & Content

Lead SEO and content marketing strategy

Grow organic traffic and inbound leads

Oversee blogs, guides, newsletters, and digital content

Ensure website content remains engaging, relevant, and conversion-focused

CRM & Lead Nurturing

Manage CRM marketing and lead nurture journeys

Collaborate with sales team to improve lead quality and conversion

Develop campaigns to drive repeat and referral business

Brand & Market Presence

Maintain a consistent brand voice and messaging

Grow brand awareness in key international markets

Identify PR, partnership, and influencer opportunities within the travel industry

Performance & Reporting

Track and report on marketing performance and ROI

Analyse lead quality, channel performance, and conversion metrics

Provide insights to improve marketing effectiveness and sales outcomes

Key KP

Is

Achieve agreed annual and monthly lead targets

Increase organic website traffic and inbound leads

Improve keyword rankings in priority markets

Achieve target Cost per Lead (CPL) and Return on Ad Spend (ROAS)

Grow repeat and referral leads through CRM campaigns

Skills & Experience

Minimum 5 years’ experience in digital marketing

Background within the travel or tourism industry preferred

Strong understanding of SEO, paid media, content marketing, and CRM marketing

Proven ability to analyse campaign performance and marketing ROI

Strategic, analytical, and results-driven mindset

Snapshot:

Lead digital marketing, SEO, paid media, content, CRM journeys, and brand growth

Drive leads in key international markets

Cape Town-based (hybrid) Travel industry experience essential

Salary range R45k–R55k (depending on experience)

If this opportunity excites you, please send your CV to Kendrick Recruitment to apply.